Allu Arjun made his Hindi debut With Pushpa, and the film has been one of the year’s biggest surprises.
It is one of the top three grossers in the Hindi market for 2021, and it is still going strong at the box office. The team didn’t expect the film to play well in Hindi, according to Allu Arjun. He corrects the record by saying, “We didn’t expect to be extremely honest.”
“We were releasing it in Hindi to test the waters,” he says, “but I am pleased that it has paid off so nicely.” I had a sneaking suspicion that it would pay off since I had sensed some kind of pulse in North India.” The film was released in Hindi with very little promotion, and it was mostly due to word of mouth, which was followed by a concerted campaign that resulted in increased attendance.
“I give thanks to the Indian multi-genre format – the songs, battles, drama, love story, and humor,” Allu Arjun said of the film’s success in Hindi. Indian films cover a wide range of genres. Our flicks are rather standard. Western films, for example, appeal to only one or two genres. It could be a horror film, a comedy, a thriller, or an action film. It isn’t going to be multi-genre. I believe that multi-genre format films are lacking in India’s heartland. So, this format is what has led to our success, and that is what I refer to as Indian cinema.”
Allu Arjun’s success, on the other hand, did not happen quickly. He reminisces and believes that television was instrumental in making him a well-known figure in the Hindi market. “The Hindi audience has been watching us on television for the past ten years. It’s known as the 100-sugar cube effect, and it didn’t happen today. When you put 99 sugar cubes in, nothing happens, but when you put the 100th cube in, everything changes. “So, this was the 100-sugar cube impact,” he says in the end.