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Search engine Google’s troubles are not taking the name of abatement. On the one hand, the American company is struggling with a fine of Rs 938 crore imposed by the Competition Commission of India in India for abusing its dominant position, while the US Department of Justice and eight states have also filed anti-competitive business activities against Google. Due to this, a lawsuit has been filed.
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The lawsuit seeks to break Google’s alleged monopoly over the entire online advertising ecosystem, alleging that it is harming advertisers, consumers and even the US government.
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In the complaint, the government alleged that Google wanted to “neutralize or eliminate” competitors in the online advertising market through the acquisition. Google’s anti-competitive practices make it difficult for advertisers to use other competitors’ offerings. It is believed that in America, now an exercise is being done to rein in the big tech companies.
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Attorney General Merrick Garland said, monopolies harm the free and fair markets on which our economy is based. They stifle innovation. They harm producers and workers and they increase costs for consumers.
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Google’s parent company Alphabet Inc said in a statement that the lawsuit would slow innovation, raise advertising fees and make it harder for thousands of small businesses and publishers to grow. Currently, digital advertising accounts for 80 percent of Google’s revenue. (with language input)