Hero Splendor continues to rule the commuter segment, but very soon the country’s best selling bike is going to get a tough rival. Japanese two-wheeler manufacturer Honda is planning to launch its new 100cc bike in the month of March. On January 23, Honda launched its Activa H-Smart, on the occasion of the introduction of this scooter, Honda Motorcycle and Scooter India (HMSI) CEO and MD Atsushi Ogata has confirmed that the company will soon Will launch its new bike in the 100 cc segment only.
Atsushi Ogata told that, “Honda will launch a commuter motorcycle with 100cc engine capacity in the month of March. Efforts will be made to keep the price of this upcoming bike to a minimum, so that it can be easily accessible to the common customers.” ” Let us tell you that Honda has become the leading company in the scooter segment, but the 100 cc bike segment is still far from Honda’s grip. This segment is dominated by bikes like Hero MotoCorp’s Splendor and HF Deluxe.
The company is seeing a lot of potential in this segment. If you look at Honda’s portfolio, models like CD 110 Deluxe, SP 125 and Shine are available in the commuter segment. This is a segment that has the largest number of customers in the country. Hero MotoCorp alone sells lakhs of Hero Splendor every month. Now Honda is also preparing to register its strong presence in this segment.
Representational Image: Honda Motorcycle
What do sales figures say?
Hero MotoCorp sold a total of 2,12,341 units of the Splendor Plus in the month of December last, while a total of 1,07,755 units of the HF Deluxe were sold during this period. Apart from this, Honda sold a total of 96,451 units of its best selling model Activa in the market. At the same time, a total of 87,760 units of the company’s best-selling bike CB Shine were sold. These sales figures are a testimony to the fact that Honda is far behind its nearest competitor Hero MotoCorp in motorcycle sales.
Preparation for the occupation of the countryside:
Honda is preparing to strengthen its penetration in rural areas with this new motorcycle, where the company’s share is currently one-third. It is clear from this that the price of this upcoming 100cc bike of the company will be very low. However, the company has not yet shared any other information about this bike. Hero MotoCorp has a strong hold in rural areas, apart from this, people also like the bikes of brands like Bajaj Auto, TVS Motors, which include models like Bajaj Platina and TVS Sport.