Almost every vehicle manufacturer wants to get huge bookings for its vehicles, but there is also a company which is offering money to its customers to cancel the bookings of their SUVs. America’s leading automobile manufacturer Ford launched its new SUV Bronco in the year 2021, as soon as this SUV came in the market, customers took it hand in hand and tremendous bookings were registered. Now on canceling the booking of this SUV and booking another model, a discount of $ 2,500 (approximately INR 2 lakh) is being offered by the company.
As per the reports of global media Cars Direct, Ford is paying a hefty amount to Bronco buyers to buy another vehicle. It has been told in this report that, in the incentive bulletins sent to the dealers, the American automaker Ford is offering 2023 Bronco SUV buyers a discount of $ 2,500 on canceling their orders and booking another vehicle.
Let us tell you that this discount will be given only on those other vehicles, whose booking will be done before 3rd April. If someone has booked a Bronco SUV and is awaiting delivery, in case the customer changes his mind and books a different model, he will be given an incentive of $2,500 for canceling the Bronco booking.
According to the Car and Driver report, Ford says that the supply-chain has suddenly become a major challenge. Due to supply constraints, some features offered on this SUV may not be included, such as Sasquatch, Luxe Package and Molded in Color Hard Top etc. In such a situation, the company is offering to cancel the booking of this SUV and switch to another model. Although the company has not shared any information about how many units of Ford Bronco bookings have been registered and what is its waiting period.
However, this deal of the company includes Escape, Bronco Sport, Edge, Explorer, Expedition, Ranger and F-150 models. That is, customers will have to choose one of these models. This SUV is available in the US market with two-door and four-door options. Its starting price is $ 32,295 (about Rs 26.35 lakh).